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Research papers

Some experiences with the operation of an individuals panel

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of...

Catalogue: Seminar 1972: Panels
Authors: T. I. McGloughlin, R. J. Austin
June 15, 1972
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Citation

McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-experiences-with-the-operation-of-an-individuals-panel


Research papers

Continuous purchasing data can be collected from individuals

This paper is concerned with the validity of consumer panel data and some of the problems that are faced by a group of European consumer Panels. Iwo aspects of validity are covered. First, the representativeness of a panel is demonstrated by showing...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Ivor McGloughlin
June 15, 1971
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Citation

McGloughlin, I. (1971a, June 15). Continuous purchasing data can be collected from individuals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/continuous-purchasing-data-can-be-collected-from-individuals